Disappointed with the success of your massage website? Instead of throwing in the towel, try these 3 quick tips for increasing the effectiveness of your massage website!

1. Include contact information on every page.

   Make it easy for your clients to contact you. Include your phone number, business address, and email address on every page of your website. This tip is also good for higher rankings in local searches on Google, Yahoo, and other search engines. When people search for a massage therapist in your city, your website will be more likely to pop up in the first few results.

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2. Write a personal profile of yourself and any other therapists who work at your business.

   Share your qualifications, training, and personal interests (whether they’re related to massage or not). Let your potential clients get to know you as a person, and they will feel more comfortable calling for an appointment.

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   You can boost your search engine rankings by including keywords related to massage in each therapist profile. For example, include keywords such as any modalities that you specialize in (Reiki, pregnancy massage, Shiatsu, etc.), any unique services you offer (spa treatments, hot stones, etc.) and off-site services such as home massage or corporate massage. People searching for a massage therapist who specializes in pregnancy massage, for example, will be more likely to find your website.

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3. Update your website regularly.

   Fresh content, whether through a blog or a news page, is important on two different levels. One, it helps your clients stay informed about new services, special offers, and events. And two, it boosts your rankings in the search engines by feeding them fresh content (which they love).

Related Content

• Want more tips on how to improve your massage website? Check out the Massage Your Website article in the Nov/Dec 2009 issue of Massage & Bodywork!