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November 6, 2009

Portable Massage Chair Comparison

Looking for the best deal on a portable massage chair? We did the research on portable massage chairs available in the market today and compared them side by side. Compare the features and prices for yourself in the table below. This portable massage chair comparison includes the OneTouch Journey Portable Massage Chair, Oakworks Portal Pro, Earthlite Vortex, Stronglite Ergo-Pro, and Master Massage’s The Bedford™.

Specifications OneTouch Massage Oakworks Earthlite Stronglite Master Massage
Model Journey Massage Chair Portal Pro Vortex Ergo-Pro The Bedford™
Chair Weight 18 lbs 19 lbs 15 lbs 19 lbs 15 lbs
Frame Construction Lightweight Aluminum Lightweight Aluminum Lightweight Aluminum Lightweight Aluminum Lightweight Aluminum
Upholstery Ultra Plush Upholstery TerraTouch™ Upholstery Natursoft™ Upholstery SatinTouch Upholstery Not Specified
Folds for Storage? Yes Yes Yes Yes Yes
Working Weight Capacity 300 pounds 350 pounds 300 pounds 600 pounds 450 pounds
Price $169.99 $389.00 and up $299.00 $349.00 $199.95
Shipping Free Varies Additional Cost Free Free
Included Accessories
Headrest Fully Adjustable QuickLock™ Face Rest Fully Adjustable Fully Adjustable Fully Adjustable
Sternum Pad Yes Additional Cost Yes Yes Not Included
Carry Bag Yes Yes Yes Yes Yes
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Note: All specifications are based on the manufacturer’s stated price and massage chair description at time of posting.

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September 10, 2009

How to Convert Chair Massage Customers into Regular Massage Clients

Does your appearance and massage equipment say professional?

Does your appearance and massage equipment say "professional"?

One of the most important ways to convert chair massage customers into regular clients is to follow up with a personal note to remind them of your business. First, you need to make sure you gather contact information for each customer.

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Some therapists choose to use an intake form for every customer, even for quick sessions. Even if you choose not to use intake forms, post a sign-up sheet for customers to write down their name and address, phone number, and email. Besides giving you a way to follow up with your customers, a signup sheet will also help you keep track of who’s next in line.

After the chair massage event, send a follow-up postcard with a promotional coupon to encourage your event massage customers to discover the deeper benefits of a full table massage session.

Bring your appointment schedule along to book office appointments on the spot. Then you don’t have to worry about customers forgetting to call in to schedule an appointment. Booking on the spot means you don’t have to rely on the good intentions of potential clients. You can also bring along several gift certificates for individuals who may be interested in purchasing a massage session as a gift for a friend or relative.

As you promote your services at an event, remember that your professional appearance is representative of your massage therapy business. Set yourself apart with a sharp, clean, and professional look, both with your personal appearance and the appearance of your booth, massage chair and equipment, and promotional materials. Your look will be interpreted as a reflection on the quality and integrity of your business.

Lastly, realize that many of your event clients may never use your services again. Don’t let this discourage you. Your goal is to connect with those few individuals who will turn into regular clients. This is what will make your massage event marketing a success.

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September 9, 2009

How to Attract Customers to Your Massage Event Booth

Focus on attracting your ideal massage therapy client.

Focus on attracting your ideal
massage therapy client.

As you market your business, focus on attracting your ideal clients for your business. Offering event massage for free may cause customers to flock to your booth, but consider the type of individual you’re hoping to attract. Customers who are willing to pay a nominal fee for a sample of your work will be more likely to pay for a regular session at the office.

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A dollar per minute is the standard fee for chair massage. Charging a reasonable fee makes your services accessible to individuals of almost any income, while at the same time discouraging those who are just out looking for freebies. Attract customers with a potential for commitment, not those who are out to take advantage of your services.

If you hit a lull during the day, don’t just sit around waiting for your next customer. If you make yourself approachable, others will be more likely to ask questions and consider your services. Stay alert and standing, ready for your next massage. Make eye contact and smile at people passing by your booth. Hand out brochures, business cards, or promotional items to people who look curious or interested in your services.

One way to attract customers to your booth is to hand out bottled water with personalized labels. Give them to your customers after the massage to encourage them to stay hydrated and to flush out the toxins released by the massage. The bottles will serve double duty by promoting your booth for you as your customers carry them around throughout the day.

Another promotional idea is to offer a drawing for a free massage session at your office. Not only does it draw people to your booth, but it helps you gather the names and contact information of potential clients. Follow up after the event with a promotional coupon or mailing that encourages them to consider using your services as a regular part of their self-care.

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September 8, 2009

Event Massage Marketing: It’s All in the Details

A lightweight aluminum massage table works well for sports events.

A lightweight aluminum massage table works well for sports event massage.

One of the best ways to ensure your success at marketing with event massage is to prepare well. Arrive early so you can be ready when the crowds begin to arrive. If your event includes other vendors, offer free demonstrations for other booth attendants who can rave about your services and direct traffic to your booth.

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If you have enough space, you can partition off a makeshift room to allow a sense of privacy for your customers. Some potential clients may be hesitant to receive massage in a public setting with crowds milling by or stopping to watch.

On the other hand, working out in the open draws attention to your services and shows what you have to offer. Potential clients who are hesitant to try new things may feel emboldened by observing firsthand what to expect during seated massage. It also gives them a sense of assurance to know that they’re not the first in line. Seeing the relaxed and carefree expression on the face of the last customer may dissolve that last shred of uncertainty.

If you are targeting athletes at an all-day sports event, you may prefer to use a portable massage table. For most other events, a portable massage chair will attract more individuals, as it is less intimidating and works great as an introduction to bodywork. Seated massage is generally shorter and keeps the line moving so that you don’t lose potential clients who tire of waiting in line.

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September 2, 2009

Why Should I Market My Massage Business at Events?

Chair massage draws new clients to your massage business.

Chair massage draws new clients to your massage business.

Why should you promote your massage business at events? The power of marketing your massage business at athletic meets, conventions, trade shows, and other events is that you bring your services to potential clients instead of waiting for new clients to come to you.

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Traditional marketing and advertising venues, such as newspaper ads and fliers, tend to be more passive. You submit your ad or post your fliers and wait for the phone calls and clients to start pouring in. Event massage marketing takes an active approach, allowing you to interact with potential clients face to face.

Chair massage lets the customer sample your work. All it takes is the right touch and the right customer, and before you know it you’ve earned a client for life.

Some of the best places to market your massage business are sporting events, conventions, trade shows, health fairs, county fairs, farmers markets, and conferences. The more popular and well-attended the event, the better your chances are of attracting the attention of a steady stream of customers.

The best events for marketing your massage business are those that attract people who are interested in health and wellness or relaxation. You also want to focus in on events that draw in local crowds, since your goal is to connect with potential clients in the area.

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July 22, 2009

OneTouch Massage Launches New Product: The Journey Portable Massage Chair

Filed under: Spa Massage News — Tags: , — Esther @ 10:29 am

The ultimate massage chair for comfort and portability

The ultimate massage chair for comfort and portability

OneTouch Massage has expanded its product base in response to customer demand by offering the new Journey Portable Massage Chair. This massage chair is crafted with lightweight, aircraft-grade aluminum for the lightest weight possible. The chair folds down flat for easy storage and transportation for massage therapists on the go.

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Designed for use by professional massage therapists, the Journey Massage Chair offers the ultimate in comfort and portability. At 18 pounds, this chair is easy to carry for on-site, mobile massage at home, office, or event locations. Multiple height and angle adjustments allow for ergonomic positioning to meet any client’s needs, and the ultra-plush upholstery and padding encourages clients to fully relax during the massage.

The Journey Massage Chair package includes a padded arm rest, an adjustable chest pad, a fully adjustable face cradle, a sternum pad, and a deluxe carrying case. The Journey Massage Chair is available in black or white and comes with a 5 year warranty and free shipping.

View the full press release here.

July 15, 2009

Get More Clients with Chair Massage Marketing

Use your massage chair as a marketing tool.

Use your massage chair as a marketing tool.

A massage chair is a wise investment in equipment for your business and it can also help you attract new clients. Chair massage is the perfect introduction to the benefits of massage therapy. For those who have never received a massage before, seated massage allows them to test the waters with a short session on neutral turf, such as an office, group event, or public setting. Chair massage in an open setting allows people to see exactly what to expect when it’s their turn. The barrier of uncertainty is stripped away.

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Most chair massage sessions are shorter than table sessions. Because of this shorter time commitment, chair massage is cheaper for the client. For first-time clients, this means they don’t have to worry about wasting money if they don’t like the massage. People will be more willing to try massage therapy if they can test it out first for a smaller fee and then invest in full-body massage later, if they so choose.

Convenience is also an appealing factor for chair massage clients. They don’t have to drive to your office or schedule an appointment. They don’t have to take as much time out of their day for massage, and they won’t forget to call for an appointment. Your presence reminds them how much they need a massage. And with the convenience of on-site chair massage, they can get one right away.

June 30, 2009

Massage Therapy Career Moves: Why You Should Consider Massage in the Workplace

Open yourself up to a wider client base through corporate massage.

Massage in the workplace allows you to reach individuals who may never have considered booking a massage therapy session before. Their reasons for neglecting the power of massage may differ, but they generally boil down to two excuses: time and money.

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Excuse #1: Time

Many of your corporate clients will fall into the overworked or overstressed category. They simply can’t find the time or energy to book a table massage and travel to your office. With the on-site convenience of corporate massage, however, your clients have no excuse. Chair or desk massages take as little as ten minutes and include no prep or travel time, so your clients don’t have to block out an hour or two in their day. They also don’t need to plan ahead by booking an appointment a week in advance.

Massage Chair

Excuse #2: Money

The other limiting factor for table massage is cost. With corporate massage, almost anyone can afford to invest in regular massage. Some employers cover the full cost of a workplace massage contract. Other employers subsidize your services and employees pay a reduced cost. Lastly, some corporate locations hire your services for the convenience of their employees, who pay you directly for your services. Even in situations where the employee covers the full cost, the shortened sessions offered with seated massage cuts the cost down to a reasonable rate for any employee to cover.

Some potential massage clients may be hesitant to try new things. Chair massage is a great way to introduce the power of massage therapy to new clients. It also allows the client to remain fully clothed, which may be another barrier to table massage. With these hesitations aside, more individuals will benefit from your healing touch through corporate massage.