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July 15, 2009

Get More Clients with Chair Massage Marketing

Use your massage chair as a marketing tool.

Use your massage chair as a marketing tool.

A massage chair is a wise investment in equipment for your business and it can also help you attract new clients. Chair massage is the perfect introduction to the benefits of massage therapy. For those who have never received a massage before, seated massage allows them to test the waters with a short session on neutral turf, such as an office, group event, or public setting. Chair massage in an open setting allows people to see exactly what to expect when it’s their turn. The barrier of uncertainty is stripped away.

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Most chair massage sessions are shorter than table sessions. Because of this shorter time commitment, chair massage is cheaper for the client. For first-time clients, this means they don’t have to worry about wasting money if they don’t like the massage. People will be more willing to try massage therapy if they can test it out first for a smaller fee and then invest in full-body massage later, if they so choose.

Convenience is also an appealing factor for chair massage clients. They don’t have to drive to your office or schedule an appointment. They don’t have to take as much time out of their day for massage, and they won’t forget to call for an appointment. Your presence reminds them how much they need a massage. And with the convenience of on-site chair massage, they can get one right away.

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