As you market your business, focus on attracting your ideal clients for your business. Offering event massage for free may cause customers to flock to your booth, but consider the type of individual you’re hoping to attract. Customers who are willing to pay a nominal fee for a sample of your work will be more likely to pay for a regular session at the office.

A dollar per minute is the standard fee for chair massage. Charging a reasonable fee makes your services accessible to individuals of almost any income, while at the same time discouraging those who are just out looking for freebies. Attract customers with a potential for commitment, not those who are out to take advantage of your services.

If you hit a lull during the day, don’t just sit around waiting for your next customer. If you make yourself approachable, others will be more likely to ask questions and consider your services. Stay alert and standing, ready for your next massage. Make eye contact and smile at people passing by your booth. Hand out brochures, business cards, or promotional items to people who look curious or interested in your services.

One way to attract customers to your booth is to hand out bottled water with personalized labels. Give them to your customers after the massage to encourage them to stay hydrated and to flush out the toxins released by the massage. The bottles will serve double duty by promoting your booth for you as your customers carry them around throughout the day.

Another promotional idea is to offer a drawing for a free massage session at your office. Not only does it draw people to your booth, but it helps you gather the names and contact information of potential clients. Follow up after the event with a promotional coupon or mailing that encourages them to consider using your services as a regular part of their self-care.

Related Posts:

• Why Should I Market My Massage Business at Events?
• Event Massage Marketing: It’s All in the Details
• How to Convert Chair Massage Customers into Regular Massage Clients